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The 1940-1949 DeSoto Automobile & The DeSoto Motor Corporation

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DeSoto
The DeSoto Motor Corporation
Division of Chrysler Corporation
Detroit, Michigan
1940-1949

In the 1940s came some improvement in DeSoto design including a longer 139.5 inch wheelbase. Chrysler's Fluid Drive, which allowed the driver to start and stop without using the clutch became available on the 1940 DeSoto.

The Custom Convertible Coupe was retained, but the Convertible Sedan was not.

DeSoto suffered a crippling strike at the start of the 1940 production year. Prices for the 1940 DeSoto ranged from $845.00 to $995.00.  Production did increased 11,000 units to 65,500 units which was slightly more than the 1939 DeSoto.

1940 DeSoto
1940 DeSoto
1941 DeSoto
1941 DeSoto
Click on image above to see full size!

In 1941, DeSoto sold more American Automobiles than any other year. Production in 1941 was at 97,000 units and put De Soto in 10th place among other auto makers in total sales. Success was owed to a heavy facelift which featured lower hoods and bolder fronts. The grille had "Teeth" that would remain a DeSoto trademark up to 1955.

1942 DeSoto
1942 DeSoto

1942 was another year for major restyling when DeSoto featured "Airfoil" hidden headlamps that were hidden except for night vision. Hidden headlamps first used on the 1936-1937 Cord were a first for the Chrysler Corporation. The grille was new and extended across the entire front. The engine used was a 115 horsepower six cylinder.

1942 DeSoto Model series included the S-10S Deluxe and S-10C Custom with 15 different body styles. 1942 body styles included the $1,000 Business Coupe, Club Coupe, Convertible Coupe, two door Sedan, four door Sedan, Town Sedan and a Limo.

1945 DeSoto WWII Advertisement 1945 DeSoto De Soto WWII Advertisement
1943-1945 DeSoto Goes To War

From early 1942 to 1945 DeSoto produced arms for the United States war effort, including parts for guns, bodies for bombers and vehicles parts. Most of DeSoto's war years advertising included the statement "War Bonds Are Your Personal Investment For Victory".

1946 DeSoto
1946 DeSoto
19471 DeSoto
1947 DeSoto
Click on image above to see full size!

DeSoto returned to civilian automobile production in 1946. The drive train and chassis were the same as the 1942 models. Some restyling in body styles occurred in 1946. The DeSoto Suburban was new and the costliest of the all 46 DeSoto's. The 1947 and 1948 DeSoto was based on the 1946 DeSoto. All wore a mild facelift of prewar DeSoto styling.

1948 DeSoto
1948 DeSoto
1949 DeSoto
1949 DeSoto
Click on image above to see full size!

DeSoto was fully redesigned for 1949, as were other Chrysler makes. However, postwar styling was dull compared to GM and Ford. Styling was boxy and upright make the 1949 cars shorter looking. The lady hood ornament was replace by bust of Hernando DeSoto. Postwar inflation was affecting car prices all over including Desoto. In 1949 The DeSoto Motor Corporation produced a $3,000.00 woody wagon that had an all steel body. The Suburban was up over $500.00. Overall, 1949 was less than spectacular with volume at about 92,500 units. Sales of the S-13-2 Custom out performed the S-11S DeLuxe which was a sign that for 1950 the consumer wanted greater luxury.

For additional information on the DeSoto Automobile!
1928-1929 DeSoto   1930-1939 DeSoto   1950-1959 DeSoto   1960-1961 DeSoto

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    1941 DeSoto
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    End Date: Monday Nov-10-2014 8:09:05 PST
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    End Date: Monday Oct-27-2014 14:44:10 PDT
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    End Date: Thursday Oct-30-2014 16:39:04 PDT
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    End Date: Friday Oct-31-2014 8:17:17 PDT
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    End Date: Sunday Oct-26-2014 19:57:20 PDT
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    DeSoto : FIREDOME ORIGINAL CALIFORNIA CAR! 1952 desoto firedome v 8 convertible 1 of only 850 built

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    End Date: Sunday Oct-26-2014 11:14:54 PDT
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    DeSoto : Dodge Chrysler Plymouth Hot Rod or Custom Material Original Classic Hot Rod Project Coupe Custom Bagged Hemi Chopped Mopar Lowered

    $460.00 (5 Bids)
    End Date: Thursday Oct-30-2014 19:32:16 PDT
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    DeSoto : Firedome 2D/HTP 1954 desoto firedome original 276 hemi grandma s car needs new home

    $1,500.00 (1 Bid)
    End Date: Wednesday Oct-29-2014 15:51:01 PDT
    Buy It Now for only: $6,850.00
    Buy It Now | Bid now | Add to watch list

    DeSoto Automobiles For Sale

    DeSoto : Fireflite Sportsman Frame Off Restored Fireflite Sportsman 341 HEMI V8

    $79,900.00
    End Date: Monday Nov-10-2014 8:09:05 PST
    Buy It Now for only: $79,900.00
    Buy It Now | Add to watch list

    DeSoto Stock 1953 desoto 2 dr hard top barn find

    $3,700.00 (0 Bids)
    End Date: Monday Oct-27-2014 14:44:10 PDT
    Buy It Now for only: $4,100.00
    Buy It Now | Bid now | Add to watch list

    DeSoto : Other Hotrod 1948 desoto convertible

    $59,995.00
    End Date: Thursday Oct-30-2014 16:39:04 PDT
    Buy It Now for only: $59,995.00
    Buy It Now | Add to watch list

    DeSoto : Firesweep Convertible 1959 desoto firesweep convertible flamingo pink and black push button automatic

    $3,050.00 (3 Bids)
    End Date: Friday Oct-31-2014 8:17:17 PDT
    Bid now | Add to watch list

    DeSoto yes 1940 desoto 4 door sedan

    $300.00 (5 Bids)
    End Date: Sunday Oct-26-2014 19:57:20 PDT
    Bid now | Add to watch list

    DeSoto : FIREDOME ORIGINAL CALIFORNIA CAR! 1952 desoto firedome v 8 convertible 1 of only 850 built

    $57,770.00 (0 Bids)
    End Date: Sunday Oct-26-2014 11:14:54 PDT
    Buy It Now for only: $59,900.00
    Buy It Now | Bid now | Add to watch list

    DeSoto : Dodge Chrysler Plymouth Hot Rod or Custom Material Original Classic Hot Rod Project Coupe Custom Bagged Hemi Chopped Mopar Lowered

    $460.00 (5 Bids)
    End Date: Thursday Oct-30-2014 19:32:16 PDT
    Bid now | Add to watch list

    DeSoto : Firedome 2D/HTP 1954 desoto firedome original 276 hemi grandma s car needs new home

    $1,500.00 (1 Bid)
    End Date: Wednesday Oct-29-2014 15:51:01 PDT
    Buy It Now for only: $6,850.00
    Buy It Now | Bid now | Add to watch list
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