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The Little Motor Car Co.
Flint, Michigan

In 1910 William Durant was ousted from General Motors but was still very wealthy. Durant set up a number of Automobile manufacturers including the Little Motor Car Co. in the period between 1911 and 1914. Other American Automobile manufacturers included Mason Motor Co., Republic Motors, Sterling Motors, Monroe Motors and The Chevrolet Motor Co.

William Durant and his former horse carriage business friend and partners Dallas Dort, Arthur C. Mason and William Little hoped that one or all of these companies would hit the big time. In October 1911 Durant announced the Little Four a two passenger Torpedo Roadster.

1913 Little Four Roadster
1913 Little Four Roadster

Specification of the $690.00 "Little Four" Roadster included a 20 horsepower four cylinder water cooled Mason engine, the carburetor was specially designed for this engine, high tension magneto and dry cell for starting, selective sliding gear transmission, shaft drive, Raybesto clutch, artillery type wheels 30 inch x 3 inch, Goodyear clincher tires, 90 inch wheelbase, 56 or 60 inch tread, internal and external brakes on rear wheels, rack and pinion steering, leather interior, body paint was little grey and chassis black, mohair top, with hood and curtains, windshield, five lamps, horn and tools.

1912 Little Six Touring Car
1912 Little Six Touring Car

Specification of the $1285.00 "Little Six" Roadster included a 20 horsepower six cylinder water cooled Mason engine, Wheelbase 106 inches, 56 or 60 inch tread, magneto, 15 1/2 inch clutch, selective type three speed forward and reverse transmission, rear axle brakes, 32 inch x 4 inch artillery wheels, worm and gear type steering, tailored top and cover, windshield, speedometer, electric lights and horn.

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