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The Luverne Automobile & The Luverne Automobile Co.

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Luverne
The Luverne Automobile Co.
Luverne, MN
1903-1917

The Luverne Automobile Co. produced an American Automobile called the Luverne. The Luverne was named after a town in Minnesota by the same name and attracted buyers in all parts of the northwest. In 1893 Fenton A. and Ed L Leicher, under the firm name of Leicher Brothers, established a wagon making business and then branched out to supply Automobiles based on local demand.

1903 Luverne
1903 Luverne

The first Luverne, built in 1903, was a complete assembled car manufactured by The St. Louis Motor Carriage Co. of St. Louis, MO. All of the parts were purchased from A. L. Dyke Automobile Supply Co. and the car assembled by The Luverne Automobile Company and branded as a Luverne. It had a one cylinder Buick engine and a three speed planetary transmission. It's success led the Leicher Brothers to design and built their own American Automobile.

1905 Luverne Surrey
1905 Luverne Surrey

The 1905 Luverne shown above had a 16 horsepower two cylinder motor mounted underneath the body. This car was a highwheeler with solid tires and no fenders. In addition The Luverne Automobile Co. built Runabouts and Delivery Wagons. In Minnesota and surrounding states farmers, ranchers, lawyers and doctors owned Luverne.

1906 Luverne Model A Touring Car
1906 Luverne Model A Touring Car

This $1250.00 5 passenger 1906 Model A Luverne Touring Car was equipped with a 20 horsepower two cylinder engine also mounted beneath the body. The engine had a 5 inch bore and 5 inch stroke. The same three speed planetary transmission with chain drive was also used.

1907 Luverne Model C Runabout
1907 Luverne Model C Runabout

By 1908 the Luverne was equipped with four cylinder engines and in 1909 more advanced vehicles with six cylinder engines were produced. Their automobiles were uniform in color inside and out and were known as "The Big Brown Luverne".

1911 Luverne  Montana Special
1911 Luverne Montana Special

Some Luverne's were built for Montana buyers with special attention to the needs of that state. The 1911 Montana Special was equipped with six cylinder engines that developed 50 horsepower. It's features included a wheelbase of 126 inches, 36 x 4 1/2 inch wheels and tires, special springs and a heavy frame.

1912 Luverne Specifications
1912 Luverne Specifications

In 1912 Luverne came out with several new American Automobiles. The Luverne Sixty Model 760 5 to 7 passenger Touring Car priced at $2,850.00 equipped with a six cylinder Rutenber engine on 130 inch wheelbase. The Luverne Roadster Model 260 2 passenger priced at $2,750.00 equipped with a six cylinder Rutenber engine on 130 inch wheelbase. The Luverne Fifty Model 750 5 to 7 passenger priced at $2,600.00 equipped with a four cylinder Rutenber engine on 128 inch wheelbase. The Luverne Forty Model 545 5 passenger priced at $2,000.00 equipped with a four cylinder Beaver engine on 124 inch wheelbase. The Luverne Little Forty Model 540 5 passenger priced at $1,850.00 equipped with a four cylinder Beaver engine on 124 inch wheelbase.

The Luverne Six was a large, high powered, luxuriously finished and equipped car of the very latest design in every detail. It was easy riding, quiet running and dependable. Major specifications on the 1912 Luverne included Mohair top, curtains, windshield, speedometer, clock, self starter, electric horn and trunk.

1914 Luverne
1914 Luverne

The Leicher Bros. made no attempt at quantity production as each automobile was hand built including the 1914 Luverne featured above. By 1916 it was apparent closed cars were in demand. Only 2 Luverne's were built in 1917. The Luverne Automobile Co. made trucks and fire trucks for many years thereafter.

1915 Luverne Special Speed Roadster
1915 Luverne Special Speed Roadster

Legend has it that this "Big Brown Luverne" Special Speed Roadster was built to race at the Indianapolis Speedway but various problems arose and the car never made the race. It was produced as seen above as a sports roadster.

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