By 1916 and 1917 they were also producing a seven passenger Touring Cars like the one shown below with a $1150.00 selling price. Production had exceeded about 350 automobiles by 1917 when The Madison Motors Co. had serious financial difficulties. Most of the Madison were sold and serviced locally in Madison, Indiana. During 1918 and 1919 a few Madison automobiles were built from existing parts.
Additional equipment included electric horn, Stewart Warner speedometer, ventilating rain vision windshield, tire carrier, tools, air pump and a jack.
1917 Madison Touring Car Magazine Ad In the Madison Motors Co. advertising above they claim that "A remarkable example of moderate price combined with sterling quality, style and appearance. Unsurpassed by cars selling for $1500.00 or over. The new Madison Six gives you luxury without extravagance."
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