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The Middleby Automobile & The Middleby Auto Co.

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Middleby
Middleby Auto Co.
Reading, PA
1908-1913

Joseph Middleby founded the Middleby Auto Co. of Reading, PA in 1908. He produced an American Automobile called the Middleby up until his death in 1911. The Middleby Auto Co. continued to make a few Middleby automobiles after his death. The company was managed by the Joseph Middleby estate executors M. A. Gherst and J. J. McCarthy.

However, due to mismanagement production ceased by 1913 and all assets sold. The Middleby automobile used 4 cylinder 201 cubic inch air cooled engines up to 1911.

After 1911 a 4 cylinder water cooled engine was introduced. Transmission was a slide gear with three speeds forward and one reverse. Wheelbase of the 1908 Middleby shown below was 108 inches with 30 inch x 3 1/2 inch wheel and tires. Standard equipment on the Middleby included two gas lamps, two side oil lamps, one rear lamp, tools and a French horn.

1909 Middleby Advertising
1908 Middleby Runabout Advertising

The Middleby auto was produced in six different models. A Touring car that sold for $1,200.00, Toy Tonneau for $1,200.00, double rumble for $1,100.00, single rumble for $1,000.00, Surrey Type for $1,000.00 and a Runabout for $850.00. The Runabout was an Ideal Car for doctors.

1909 Middleby Advertising
1908 Middleby Runabout Advertising

1913 Middleby The Doctors Ideal Car
1913 Middleby The Doctors Ideal Car

The Doctors Ideal Car
Strong, Reliable, Good Looking, Economical
The Ever Ready Car.

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