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The Mora Automobile & Mora Motor Car Company

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Mora Motor Car Company
Newark, NY

Samuel H. Mora former sales manager of Kodak produced an American Automobile in Newark, New York from 1906 to 1910. The Mora was a small to medium sized automobile produced in a variety of models and engines. Mora was president and General Manager, T. W. Martin vice president and treasurer and George Whitney was sales manager.

The Mora Motor Car Company also manufactured the Browniekar, a small sized children's automobile.

1906 Mora Touring Car
1906 Mora Touring Car

1906 and 1907 Mora production included a 103 inch 5 passenger Touring car and 103 inch 2 passenger Racytype Roadster, 98 inch 2 passenger Roadster and 98 inch Surrey all equipped with a four cylinder engine that developed 24 horsepower.

1907 Mora Touring Car
1907 Mora Touring Car

1908 Mora production included larger automobiles such as 103 inch 3 passenger Racytype Roadster and a 103 inch 4 passenger Touring car. In addition 115 inch 5 passenger Touring Car and a 3 passenger Racytype equipped a six cylinder engine that developed 50 horsepower.

1908 Mora Touring Car
1908 Mora Touring Car

In 1909 more models were offered by the Mora Motor Car Company. Production included 110 inch Roadster, Racytype Roadster and a Limousine all equipped with a 28 horsepower four cylinder engine. 50 horsepower six engines were equipped in 115 inch Touring cars, Roadsters, limousine and a 105 inch Racytype Roadster. Additional models included a 124 inch touring car and Racytype Roadster equipped with 60 horsepower four cylinder engines.

Fewer models of the Mora were produced in 1910. A model 20 with a 20 horsepower 4 cylinder engine plus several light four Mora's with a 40 horsepower engine.

Samuel H. Mora Touring Car
Samuel H. Mora Touring Car

Trouble for Samuel H. Mora arrived in July 1910. The creditors of the company forced the Mora Motor Car Company into involuntary bankruptcy. On November 15, 1911 the Mora Motor Car Company sold the Mora plant, real estate, parts and 50 unsold automobiles for $120,000.00. Samuel H. Mora then relocated to Cleveland, Ohio where he formed the Mora Power Wagon Co. for the Manufacture of commercial vehicles.

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