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The Buick Automobile & The Buick Motor Car Co.

1929 Buick Roadster 1904-1929 Buick Automobiles
Buick Model 16 - Buick D-45
Sports Roadster - Master Six
1936 Buick Victoria 1930-1939 Buick Automobiles
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1948 Buick Convertible 1940-1949 Buick Automobiles
Buick Roadmaster Convertible
Buick Roadmaster Riviera
1953 Buick Convertible 1950-1959 Buick Automobiles
Buick Super - Roadmaster
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Buick 1930-1939
The Buick Motor Car Co.
Flint, Michigan

By the 1930s, Buick's market had been established as comprising mostly upper class and professional people who had moved up from a Chevrolet, Oakland or Oldsmobile.

The Depression slowed Buick sales. However the company recovered during the late 1930s and was fourth in production volume by 1938.

1930 Buick styling was among the very best in the market. The Buick six cylinder line for the 1930 consisted of two engines. A 257 cubic inch with 80.5 horsepower used in the Buick series 40 and a 331 cubic inch with 99 horsepower for the popular 50 & 60 series. 1930 Buick automobiles were produced with a wheelbase of 118, 124 and 132 inches. Prices ranged from $1,300.00, $1,500.00 and $1,700.00 based on wheelbase. Fifteen different Buick models were made in 1930

1930 Buick Country Club Coupe
1930 Buick Country Club Coupe

1931 Buick's were equipped as straight eight engines of 220.7 cubic inches with 77 horsepower, 272.6 cubic inches with 90 horsepower and a third straight eight of 344.8 cubic inches rated at 104 horsepower. 1931 Buick wheelbase included a 114, 118, 124 and 132 inch wheelbase for the series 50, 60, 80 and 90. Twenty eight different Buick models were produced in 1931. Production plunged to 88,000 units compared to over 100,000 units in the 1920s.

1931 Buick Five Passenger Sedan
1931 Buick Five Passenger Sedan

In 1932, all Buicks were equipped with straight eight engines of 82.5, 95 and 113 horsepower. A new improved "Silent Second Syncro-Mesh" transmission was introduced in 1932. 1932 Buick wheelbase increased to 138 inches on some of the 27 different model in four series. 1932 Buick prices ranged from $935.00 for a Business Coupe to a high of over $2,000 for a 1932 Buick Limo. Production was 42,000 units in 1932.

1932 Buick Sport Sedan
1932 Buick Sport Sedan

The following models were typical throughout the early 1930s. Series 50 - Sport Phaeton, Business Coupe, Convertible Coupe Roadster, four door Sedan, Special four door Sedan, Convertible Phaeton and Victoria Coupe. Series 60 - Sport Phaeton, Business Coupe, Coupe Roadster, Special Coupe, four door Sedan, Victoria Coupe and Convertible Phaeton. Series 80 - Victoria Coupe and four door Sedan. Series 90 - Sedan, Limo, Club Sedan, Sport Phaeton, Victoria Coupe, Coupe Roadster, Country Club Coupe, four door Sedan and Convertible Phaeton. Production was 41,000 units in 1933.

1933 Buick Convertible Phaeton
1933 Buick Convertible Phaeton

In October of 1933, Harlow H. Curtice was appointed Buick's president. Curtice goal for Buick was "More Speed For Less Money". So in 1934 Buick introduced a new 117 wheelbase, series 40, 233 cubic inch straight eight with 93 horsepower and priced at less than $1,000.00. Styling was improved in 1934 and so did sales. For the first time Buick was a smooth streamlined car instead of a boxy American Automobiles of the 1920s. Production was up to 78,000 units in 1934.

1934 Buick Sport Coupe
1934 Buick Sport Coupe

By 1935, Buick production was once again over 100,000 units. Twenty Five different models in four series were produced in 1935. Each of the four 1935 Buick series were coupled to the horsepower of their straight eight engines. Series 40 used a 93 horsepower 233 cubic inch engine. Series 50 used a 88 horsepower 235.3 cubic inch engine. Series 60 used a 100 horsepower 278.1 cubic inch engine. Series 90 used a 116 horsepower 234.8 cubic inch engine.

1935 Buick Convertible Coupe
1935 Buick Convertible Coupe

In 1936 series numbers began giving way to names that would last all the way through 1958. The series 40 was now also known as the Special, series 60 the Century, series 80 the Roadmaster and series 90 the Limited. Each series had several different models. As an example 18 models were produced in four series. Wheelbases remained about the same - 118, 122, 131 and 138 inches.  1936 production reached 180,000 units.

1936 Buick Roadmaster Convertible Phaeton
1936 Buick Roadmaster Convertible Phaeton

Styling was a big factor in Buick's 1936 and 1937 resurgence. Re-styling was the work of Harley J. Earl who was put in charge of General Motor's "Art & Colour Section", a first formal styling department at a major American automaker. Earl liked streamlining and Buick had it for 1936 and 1937 and beyond. Buick was perhaps General Motors best looking automobile in 1937.

1937 Buick Century Convertible Coupe
1937 Buick Century Convertible Coupe

In the late 1930s engine choices were reduced to two, however engine size and horsepower increased on both in 1936, 1937 and 1938. The new Century was equipped with 120 horsepower straight eight engine and was a very fast American Automobile with a top speed of over 100 MPH.

1938 Buick Streamline Sport Sedan
1938 Buick Streamline Sport Sedan

A new grille with fewer but thicker horizonal bars was the chief styling change for 1938. Other changes included all-coil suspension, improved ride, hypoid rear axle, improved generator, standard windshield defroster and the industries first horn ring.

1939 Buick Roadmaster Sport Phaeton
1939 Buick Roadmaster Sport Phaeton

Buick closed out the 1930s with a lower looking 1939 models and a mild face lift. Model choices were 18 and prices were moderate, ranging from $1,000.00 to $2,000.00.

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