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Auto Red Bug Cyclecar & The Automobile Standard, Inc.

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Auto Red Bug Cyclecar
Automotive Electrical Service Co.
Automobile Standard, Inc.
North Bergen, NJ

The Auto Red Bug was an American made Cyclecar powered either by a gasoline engine or a electric motor. Cost? $150.00 in 1924.

The first Auto Red Bugs were known as the Smith Flyer (1917-1920) and made by A. O. Smith Co.

After 1920 they were produced by the newly formed Briggs & Stratton Co. and known as the Briggs & Stratton Flyer (1920-1923).

Like Smith Flyer and the Briggs & Stratton Flyer, Auto Red Bugs were powered by a fifth wheel with an single cylinder motor. Most likely this engine was the same Briggs & Stratton Motor Wheel two cycle air cooled engine with 2 horsepower use on the earlier Flyer.

1920s Red Bug Electric Roadster
1920s Auto Red Bug Electric Roadster

When the Flyer moved to North Bergen, NJ in 1924 it was renamed the Auto Red Bug or Red Bug by the Automotive Electric Service Company. Soon afterwards this company was either acquired by or changed its name to Automotive Standards, Inc. It was this company name that appeared on most of the Auto Red Bugs. Automotive Standards, Inc. also appears on most 1920 magazine advertising.

Late 1920s Auto Red Bug Electric Roadster Magazine Ads
1920s Auto Red Bug Electric Roadster Magazine Ads
1920s Auto Red Bug Electric Roadster Magazine Ads

Production of the Auto Red Bug continued for many years. Later versions were powered by a Northeast Motor which was the same motor used on a Dodge electric starter motor. Both magazine ads above are for the Red Bug Electric Roadster. Automatic Standards, Inc. maker of the Red Bug claimed that "The Red Bug Is Everybody's Car!" and "Give Your Boy A Car He Can Drive!"

Early 1920s Auto Red Bug Data Plate
Early 1920s Auto Red Bug Data Plate

Late 1920s Auto Red Bug Data Plate
Late 1920s Auto Red Bug Data Plate

Top image is an early 1920s Auto Red Bug data plate indicating production in North Bergen, NJ by The Automotive Electrical Service Co. The image just above is a date plate off a Auto Red Bug Electric Roadster produced by Automobile Standard, Inc. also of North Bergen.

1920s French Red Bug Electric Cyclecar Advertisement
1920s French Red Bug Electric Cyclecar Advertisement

The Auto Red Bug was very popular overseas in all of Europe.
Hundreds were shipped overseas to European luxury hotels, resorts and for road use.

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